Because Sh**t Happens

On-demand dog walking, built on trust.

A social app that connects dog owners with trusted walkers nearby, from a last-minute urgent walk to a planned one, in just a few taps.

Role

UX Research · UI Design

Team

Meshi Punes · Shahar Filosof

Year

2025

Type

Mobile App (iOS) · Student Project

01Interactive prototype

Walk the full booking flow

Tap the screen (or use the controls) to move through the real journey, from choosing your dog to watching the walk happen live.

‹TAP›

Home, find a walker

Open the app and start a new walk request.

Step 1 of 16

02Overview

PpTime connects dog owners with trusted walkers, whether it's a last-minute need or a planned walk. Browse verified profiles, read reviews, and pick the best fit for your dog based on size, needs and energy.

Owners can add special care notes, choose a pickup address, pay securely, track the walk live, and get a photo update, peace of mind that their pup is in good hands.

My role: I led the UX research and the end-to-end UI, from the quantitative survey and persona work through information architecture, user flows, wireframes, a full design system, and a clickable prototype.

03The challenge

Finding a reliable walker, fast, is genuinely stressful.

Dog owners with busy or unpredictable schedules constantly hit the same wall: they need someone trustworthy to walk their dog, sometimes on short notice, and the options are either word-of-mouth, scattered Facebook groups, or apps that are slow, complex, or simply not available in Israel.

The result is anxiety on both sides, owners can't verify who's walking their dog or see what's happening in real time, and a simple booking turns into a multi-step chore. The goal: a calm, trustworthy, two-tap experience from “I need a walk” to “my dog is on a walk.”

04Research

I ran a quantitative survey with dog owners

To validate the problem and size the demand, I built and distributed a structured questionnaire covering how people currently arrange walks, their biggest frustrations, and what would make them trust an app with their dog. The signal was strong and consistent:

46%

often struggle to find someone to walk their dog when needed

69%

would prefer to order a walk digitally, without phone calls

67%

feel safer when they can track the walk in real time

39%

have been stuck in an urgent situation without a walker

57%

want to leave notes for the walker about their dog

64%

believe an app like this would improve their peace of mind

52%

are very likely to use an app like PpTime

37%

would definitely use it for everyday walks

05Key insights

Owners prioritise trust, transparency and flexibility. They want to choose walkers by reviews, certifications and availability, expect a smooth booking flow, and need to personalise each walk around their dog's habits and health.

06Persona

Noga Srogo

32 · Rishon LeZion

Fitness trainer & sports-brand owner

Owner of two energetic dogs

Instagram · TikTok · Google · YouTube

Always on the move, tight schedule

“It's really hard to find time to walk my dogs between meetings and training. I just need someone reliable to help me out when I'm stuck.”

Wants & needs

A quick, reliable way to book trusted walkers
Real-time tracking of the walk
Fair, transparent pricing
To leave clear instructions for proper care

Pain points

Hard to find reliable walkers quickly
Can't track walks in real time
Unsure about a walker's quality and fit

07Competitive analysis

Strong players exist, but each leaves a gap.

I benchmarked the three leading dog-walking platforms to find where PpTime could win: speed for urgent needs, local availability, and a booking flow that doesn't get in the way of trust.

Rover

+Well-established, detailed walker profiles with reviews, wide range of services

–Not suited to urgent requests; multi-step, complex ordering

DogHero

+Live walk tracking, direct walker–owner communication

–Not available in Israel; not tailored to casual users; complex booking

PetBacker

+Broad platform, real reviews, extra pet services

–Unfocused, confusing interface; reported trust issues

The opening: a local, trust-first app that makes the urgent case effortless, one-tap booking, verified walkers, live tracking, without the complexity that weighs the incumbents down.

08Design principles

How the research became the product

Every insight mapped to a concrete product decision. These six principles guided every screen.

One-tap booking

Make urgent walk requests quick and effortless.

Detailed walker profiles

Experience, ratings, certifications and preferences up front.

Simple 3-step flow

Enter → choose → confirm. Nothing in between.

Custom care notes

Owners leave key instructions for each individual dog.

Trust system

Verified walkers and secure, transparent payments.

Room to grow

Built to extend into daycare and vet-on-demand.

09Information architecture

A flat, four-pillar structure keeps the urgent path short while giving owners a clear home for bookings, walkers and their own profile.

PpTime

Home

Scheduled walk

Walkers available now

Walkers

Walker profile

Reviews & ratings

Bookings

Walks history

Future walks

Profile

My profile

My dogs

My address

Wallet

Support

10User flow

The core booking journey, from opening the app to a walk in progress, designed to stay short even with personalisation.

01HomeOpen the app and start a new walk request. → 02Build the walkChoose the dog, duration, date and time. → 03Choose a walkerBrowse by rating and availability, open a profile. → 04Review & personaliseDouble-check details, add notes and the address. → 05PayConfirm the booking and pay securely. → 06Live walk + photoTrack the walk in real time with a photo update.

Hover a step to lift it · click any step to jump into the live prototype above.

11Wireframes

Low-fidelity screens to pressure-test the flow and hierarchy before adding any visual polish.

Home · find a walker

Walkers list

Walker profile

Double-check

Request sent

12Final screens

Home · find a walker

Walkers near you

Double-check & notes

Pawsome, request sent

Walk in progress

13Visual system

A warm, playful, trustworthy identity

Friendly enough to feel like part of the dog-loving community, structured enough to trust with a booking and a payment. Green leads for primary actions and trust; warm browns carry the playful, doggy personality.

Colour palette

Display / Logo

PpTime

Rounded, bubbly and approachable, the brand's playful voice.

Interface. Inter

Aa Bb Cc 123

Clean, highly legible UI type across a 62 → 11 px scale on a 6-column grid.

Iconography

14Social, brand in the wild

The brand, out for a walk

A few launch posts showing how PpTime's playful, trustworthy voice carries into social, warm tone, bold type, and a lot of very good dogs.

15Reflection

What I'd carry forward

PpTime started from a real, validated frustration and stayed disciplined about one thing: trust, end to end.

What worked

Anchoring every screen to a research insight kept the flow short and the trust signals (reviews, verification, live tracking) front and centre.

What I'd test next

Usability testing on the urgent “book now” path, and validating pricing transparency and the care-notes step with real owners.

Where it grows

Daycare and vet-on-demand reuse the same trust system and booking flow, a natural next chapter.